Selected work

Recent projects for Singapore businesses in fintech, e-commerce, B2B SaaS, and professional services — with results measured in CPA, pipeline, and revenue.

These are representative engagements from the past 18 months. Client names are anonymised where contracts require it, but metrics and channel mix are reported as delivered.

Team presenting campaign results to a client boardroom
Fintech

Acquisition engine for a Series B payments platform

Restructured Google Search and LinkedIn Lead Gen campaigns, cutting cost per qualified demo by 38% over six months. Implemented offline conversion imports so ad platforms optimised toward closed deals, not form fills.

Marketing team reviewing campaign performance data
E-commerce

Multi-channel growth for a premium lifestyle retailer

Launched Performance Max and Meta catalog campaigns that grew online revenue 62% year-over-year. Built Looker Studio dashboards connected to Shopify and ad accounts for the merchandising team.

LinkedIn and Google Ads dashboard for B2B SaaS client
B2B SaaS

Demand generation for an HR technology startup

Delivered a 90-day growth strategy, then executed Google Search and LinkedIn campaigns targeting HR directors in Singapore and Malaysia. Consistent SQL contribution within the first quarter of management.

Management consulting firm lead generation campaign review
Professional services

Lead generation for a management consulting firm

Rebuilt landing pages and LinkedIn campaigns targeting C-suite buyers. Conversion rate from visit to enquiry improved 2.4× through structured A/B testing on headlines, form length, and audience segments.

Agency and client reviewing conversion rate improvements

Common project patterns

Many engagements begin with a tracking audit because the client suspects numbers are wrong. Others start with a strategy sprint when internal teams disagree on channel priority.

Ongoing management typically runs 6–18 months. Clients leave when they hire in-house, not because reporting went opaque.

Tell us about your goals — we will suggest whether an audit, sprint, or full management engagement fits.