Analytics & reporting
GA4 setup, conversion tracking, and dashboards your leadership team can read without a data analyst in the room.
See what is actually working
Bad tracking is expensive. We regularly audit accounts where 30–40% of conversions are double-counted, offline sales never import back to Google, or Meta and GA4 show completely different numbers for the same week.
Our analytics work fixes the foundation first — event naming, consent mode, enhanced conversions, CRM integration — then builds reporting your team will actually use.
Engagements start from SGD 1,800 for a one-time tracking audit and setup. Ongoing dashboard management and executive reporting are available from SGD 1,200 per month.
Capabilities
- Google Analytics 4 implementation and clean migration from Universal Analytics
- Conversion tracking for Google Ads, Meta, LinkedIn, and offline lead imports
- Looker Studio dashboards connected to GA4, ad platforms, and CRM data
- Multi-touch attribution review — last-click vs. data-driven model comparison
- Monthly executive summary with spend, pipeline, and reallocation recommendations
- Training sessions for in-house teams on reading dashboards and spotting anomalies
Why analytics matters
Once tracking is accurate, budget reallocation opportunities usually appear within the first quarter. Channels that looked profitable on last-click often lose margin when viewed through full-funnel data. Undervalued retargeting or branded search frequently emerges as the hidden driver.
We have helped clients redirect 15–30% of spend away from underperforming campaigns without reducing total lead volume — purely by measuring correctly.
Every analytics engagement includes documentation of events, data sources, and dashboard definitions so your team is not dependent on us forever.